With this option you can select whether your profile data (name, photo) is published online or hidden (private).

Published
Your profile data is published on the internet enabling people and companies to find you online. You can choose for each of your (business) cards whether they are published online or hidden.

Private
Your profile data and (business) cards will be hidden by default. With this option you can still connect with other PRI-NET members and share cards with your connections.